Broad-spectrum enterprise product design leader 

with proven track record in finance, healthcare and retail

Wells Fargo



Bank of America




Blue Shield




For 20 years, I've been designing digital products.


My efforts are mostly focused on calibrating business goals against user needs.


Celebrating creativity and delivering quality solutions alongside multitalented individuals is how I see my daily work contribution. 

With a focus on tools and methods, my professional identity is to be a purveyor of strategic thought leadership through data-driven insights, coupled with a commitment to innovating at the tactical level.

The software ecosystem continues to change dramatically and relentlessly, requiring constant questioning of the status quo.

Let's be in the driver's seat.

​As a pragmatist, I believe the purpose of design is to deliver results to the business by providing value to the user.


The process of delivering on strategic intent requires good team work.

  • I hope to connect enterprise product strategy
    to everyday business tactics


  • I strive to build, nurture and grow effective,
    multidisciplinary product design teams


  • I consider myself a straight shooter, who doesn't
    beat around the bush


  • I will commit to listen first and foremost, before
    acting, responding, designing


  • I'm always learning, and failed attempts are
    simply an avenue for progression


I am a product designer

From hand-coding UI to managing a team of 16 people, 

I've had opportunities to hone many skills.

These are the things I do:

  • Design Workshops

  • Quantitative Research

  • Qualitative Research

  • Prototyping

  • UI design

  • Information Architecture

  • Espresso Making

  • Career Management

  • Skills Mentorship

  • Staff Augmentation

  • Design Systems

  • Business Strategy

  • Storyboards

  • Client-side programming

case studies

Here are a few selected projects attempting to encapsulate how I tackle the complexities of large-scale projects for Fortune 100 corporations.

Plus, a collection of agency projects.